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The BUSY Group
BUSY School Calgary needed promotional photos & videos to run during the grand opening, and we made it work. Our crew developed a workflow that allowed us to shoot, edit, and deliver 12 videos on opening weekend while our editor worked off-site.
The Challenge
BUSY School Calgary was opening its doors and needed videos to run as same-day ads keep the buzz going. They needed a team who could shoot, edit, and deliver 12 videos across multiple formats.
The VISION
We needed to create an efficient system that allows us to film with a lean crew on-location and edit the content off-site. This meant designing a workflow that front-loads as much work as possible, so filming and editing can happen simultaneously as we work all across Canada.
Front-Loading the Details
To pull this off, we built the editing project before shooting a single frame. A Premiere project was loaded with empty sequences for every format, with The BUSY Group’s branding & animations adapted to each aspect ratio. We installed their brand fonts and put together a mini library of client-approved music, so every video looked and sounded like The BUSY Group, without the revisions to get there.
The Approach
The biggest consideration was transferring footage; we needed a way to get the footage from our on-location shooting crew to our editor off-site as quickly as possible. We used BLIP, which essentially drops files directly into a folder on our edit bay computer, and set up Media Encoder to create a proxy every time a file was dragged into the project.
On the day of the event, our on-location crew made sure to send a fresh batch of footage to our editor every hour or so. This is where proxies and version control were key; each new batch would be pulled into the Premiere project we built before the shoot, and sent via BLIP to our editor. Since Media Encoder was automatically creating proxies, we didn’t need to send a terabyte of footage; our editor could get to work using just the proxies. Every time a new version of the project with more footage arrived, all our editor had to do was copy the edits he made the old version and paste them into the latest one.
Our shooting crew also made sure to look out for our editor while filming by flagging the good clips, so he didn’t have to scrub through hours of footage on a tight turnaround. We also used viewfinder guides for each aspect ration and shot in 4K so we could crop for any format without losing quality.
Our editor stayed past regular office hours to wrap up our edits and send the final project file back to our on-location crew, who were responsible for exporting the content using the full-resolution footage. This ensured all 12 videos were delivered at full quality, so BUSY could start running ads during opening weekend.
The footage didn’t stop being useful after that. After a busy 😉 shoot day, we continued using the same footage for less time-sensitive deliverables.
THE RESULTS
We delivered 12 videos & promotional photography so BUSY School Calgary could begin running ads opening weekend, with the footage feeding additional deliverables on a more relaxed timeline. Just goes to show that speed comes from planning, not cutting corners.
KEY TAKEAWAYS
Fast turnarounds are built before the shoot starts, through prep, rehearsal, and a workflow that lets shooting and editing happen in parallel. When the system is right, 12 videos in a day goes from impossible to running live as ads.
Who we are
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Quick-turn, agile video production. It's streamlined, efficient, and designed to help you share what matters, ASAP.
Small to medium-scale video production. Projects that inform, inspire, and elevate your message.
Large-scale commercial video production. We think like an agency and create like filmmakers, from concept to final cut.